ROKI Pure Brings a Deeper Approach to Wellness to Queenstown
October 09, 2026
ROKI Pure, the wellness sanctuary at ROKI Collection Queenstown on the shores of Lake Wakatipu, has been named New Zealand’s Best Hotel Spa 2026 by the World Spa Awards. The recognition comes in the sanctuary’s first year and reflects an approach to wellness built around moving beyond conventional relaxation. Its treatments, known as Rituals, are designed as extended journeys of two hours or more, incorporating elements such as infrared blankets, tuning forks, magnesium-infused scrubs and sensory-focused products to encourage a calmer, more restorative state.
Wellness at ROKI extends beyond the treatment rooms. Guests can use the heated indoor pool, jacuzzi, thermal suites, cold plunges, traditional saunas and fitness room, while the broader program includes self-led in-suite Resets, nature-based Rewild experiences and a personalized Sleep Concierge. The setting adds another dimension, with Queenstown’s mountains, lake and outdoor environment becoming part of the experience rather than simply a backdrop to the spa.
The Curated Take: ROKI Pure is part of a broader evolution in destination wellness toward experiences that are less about pampering and more about changing how a traveler feels. The combination of longer treatments, sensory rituals, sleep support and time in nature gives the spa a distinctly place-based approach, particularly suited to Queenstown, where an active outdoor destination can naturally be paired with deeper recovery.
